Audience Profiling - Fast and Furious

Fast and Furious
release date: 10th April 2009
price: C+
estimated box office: £6,000,000
genre(s): Action
director(s): Chris Morgan
film cast: Vin Diesel, Paul Walker, Michelle Rodriguez, Jordana Brewster
certificate: 12A
distributor: Universal Pictures

Here you can see a table that shows the type of audience that went Fast and Furious. Like our film Fast and Furious includes car chases and is of the action genre. 74% of the audience for this film is in the age category between 15-24 years of age. This shows we need to target our film at people in this age category. The gender analysis shows that 74% of the audience for this film was males.

These stats suggest that are teaser trailer should be aimed at young males. We plan to do this by including lots of action, by using fast editing techniques.