As you can see from the table below the highest precentage of people that go to the cinema in the UK are people in the age 15-24 age category. We therefore have decided to aim our teaser trailer at people in this age category so we have a larger target audience.
We will need to make sure our teaser trailer includes the appropriate style and narrative to attract this particular audience. We will need to make sure our storyline is contemporary and relevant in modern society which I feel are's is. We have chosen teenage actors so that it appeals to a fairly youthful audience. We are going to try and find suitable music to use that is contemporary, again to attract our target audience.
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