Cowboys and Aliens Teaser Trailer

Title - Cowboys & Aliens
Director - Jon Favreau
Producers - Brian Grazer and Ron Howard
Executive Producer - Steven Spielberg
Actors - Daniel Craig and Harrison Ford

The Genre of the film is Science Fiction. We can tell it is a Sci Fi because there are Aliens. The narrative of the film is basically the Cowboys defending themselves against the Aliens. They have come under attack from the aliens and it had something to do with Daniel Craig as he has some sort of Alien invention attached to his arm. The unique selling point of the film is that it is a hybrid genre. It is connecting two completely different worlds, the Western and Aliens. The other selling point is that it has some very well known actor starring within the film such as Harrison Ford and Daniel Craig. The target audience is probably middle aged men and possible late teenagers. It will also target audiences that have enjoyed Indiana Jones films and also James Bond films.

Music that they have used in the trailer is quite tense, this builds up the suspense for when the Aliens attack. It makes the audience feel that something is approaching and about to happen. They have decided to include shot types that show the characters emotion. Close ups and medium shot have been used frequently. A perfect example is when the camera zooms onto a close of the girl when the Aliens attack. They have also used high angles and low angles to show who has authority within the scene. The pace of the Trailer starts off quite slow and has parts speed up. Its quite jumpy so for example it speeds up and then goes back to an original pace. When the Aliens attack it scene speed up because the action is becoming more tense.

Dialogue has been used in the trailer. They have used snippets from the film that works well within the trailer even it is not the same scene. The dialogue is mainly from the main actors such as Daniel Craig and Harrison Ford. They have used a lot of special effects because it is a Sci Fi, they need to do this so that it makes it authentic for the audience. CGI has also been used. Credits were shown through the trailer, they were shown once a scene had finished. The main title came up at the end of the trailer, this is so that it is the last thing that the audience remember, the title, the most important bit.