4.3.2.1 Teaser Trailer

Genre - Action is suggested by the showing of weapons. Urban drama is connotated through the use of actors such as Adam Deacon and the director Noel Clarke who has made previous films such as Kiduthood.

Narrative - Not that clear as it just tries to show off the actors towards the audience. It also show the audience who the dirctor of the film is, this gives them a good idea of what the film will be about.

USP - The narrative is unclear which makes the audience wanting ro find out more. This could be one of their viral marketing campaign.

Target Audience - young adults and teenagers. English and American, trying to target Americans through the use of American actors. The creators attract the target audience with the fast pace of the trailer, also using well known characters in the niche genre which will attract the viewers.

Music - ticking clock to represent countdown. Drums kick in matching the pace of the trailer.

Shot types / Camera Angles - Mid shots and close ups have been used in order to show emotion of the characters e.g anger fear or shock in the case of this trailer. Uses a lot of camera panning, and then the occasional use of hand-held camera, in order to create realism.

Pace - Fast paced and is continuous throughout
Special Effects - none as the film is more to do with realism.

Dialogue - it is used through parts of the film. phrases such as " you are about to die" indicates that the film is to do with action and violence. Humour is also used in sections of the film to make it a bit more light hearted. The phrase "is that blood?" "Dont get it on the seats" shows this.

Credits and intertitles - counts down from 30 - 1 seconds. "Noel Clarke presents" this connotates a similar film to the popular kidulthood/adulthood. Coming soon which is a standard titlein many teaser trailers.