Props

Here are some of the pictures of one of the car's we will be using in our teaser trailer.

4.3.2.1 Teaser Trailer

Genre - Action is suggested by the showing of weapons. Urban drama is connotated through the use of actors such as Adam Deacon and the director Noel Clarke who has made previous films such as Kiduthood.

Narrative - Not that clear as it just tries to show off the actors towards the audience. It also show the audience who the dirctor of the film is, this gives them a good idea of what the film will be about.

USP - The narrative is unclear which makes the audience wanting ro find out more. This could be one of their viral marketing campaign.

Target Audience - young adults and teenagers. English and American, trying to target Americans through the use of American actors. The creators attract the target audience with the fast pace of the trailer, also using well known characters in the niche genre which will attract the viewers.

Music - ticking clock to represent countdown. Drums kick in matching the pace of the trailer.

Shot types / Camera Angles - Mid shots and close ups have been used in order to show emotion of the characters e.g anger fear or shock in the case of this trailer. Uses a lot of camera panning, and then the occasional use of hand-held camera, in order to create realism.

Pace - Fast paced and is continuous throughout
Special Effects - none as the film is more to do with realism.

Dialogue - it is used through parts of the film. phrases such as " you are about to die" indicates that the film is to do with action and violence. Humour is also used in sections of the film to make it a bit more light hearted. The phrase "is that blood?" "Dont get it on the seats" shows this.

Credits and intertitles - counts down from 30 - 1 seconds. "Noel Clarke presents" this connotates a similar film to the popular kidulthood/adulthood. Coming soon which is a standard titlein many teaser trailers.

Genre change

We have decided to carry on with the idea of the action genre however we are now mixing it with the teenage gangster genre to create a hybrid genre. We have decided to do this because we are looking to make our teaser trailer more postmodern and most importantly more appealing to an audience. We feel that teenage crime is a very contemporary issue, therefore making a film that deals with some of he issues related with it will be attractive to a younger audience as they can relate to it. We feel creating an hybrid genre will also create a larger target audience, therefore giving the film more potential to be successful.

Actors in action films and their characteristics

Bruce Willis is worldwide known actor who has appeared in many action films, for example Die hard, The Expendables, Armageddon etc

He often plays the hero who has to save the day. In many of his films he is involved in shooting and fighting scenes. He has the perfect characteristics to play this type of role in a film.

In our teaser trailer the main actor will aim to emulet Bruce Willis in his steretypical role in a film. This will be very challenging and not up to the same standard, however the role played will be similar.

Music

We are planning to have fast paced music in our teaser trailer. This is because it suits are action genre and will complement the action. It will be playing alongside fast paced editing cuts to add to the tension and suspense.
The website we will be using to find appropriate pieces of music for the teaser trailer will be http://www.fruitloops.com/. This website has non-copyright material that we can use in our teaser trailer.

Location, Time and Weather

We are thinking of filming in quiet areas round where we live. We will be filming late at night because there will be no traffic as are teaser trailer will involve a car chase. We are going to be filming on quiet side roads to avoid congestion. We will try to film it on a night when there is no rain or snow because it could be dangerous doing a car chase scene in these conditions.

Fast Five trailer

Title - Fast Five
Actors - Vin Diesel, Paul Walker, Jordana Brewster, Tyrese Gibson and others
Release Date - 29th April 2011
Length - 2.01 minutes

This is a good trailer that we are going to get ideas from. This is because it has the genre as us and also uses the same ideas as we are hoping to. It has fast paced scenes which is what we are going to try and emulate. There are blackout pictures with inter titles which is also what we want to do. They have used montage scenes throughout which i think gives on a good effect. We will try and see if we can use some of their ideas and use them in our teaser trailer.

The trailer has not used much music but instead decided to use special sound effects such as gun shots, engines and other things. They have not used a voice over, they have used dialogue from the trailer and put that in when appropriate. I think this has a good effect because it give the trailer good continuity. The inter titles have been used at the beginning and at the end, the title of the film is shown at the end.

The target audience for this film will be mainly male as it is to do with cars, fighting and mainly action throughout. There is also a male gaze effect within the trailer which will attract males. This is the scene where a female in a bikini is walking by the beach, this will obviously attract males rather than females.

Cowboys and Aliens Teaser Trailer

Title - Cowboys & Aliens
Director - Jon Favreau
Producers - Brian Grazer and Ron Howard
Executive Producer - Steven Spielberg
Actors - Daniel Craig and Harrison Ford

The Genre of the film is Science Fiction. We can tell it is a Sci Fi because there are Aliens. The narrative of the film is basically the Cowboys defending themselves against the Aliens. They have come under attack from the aliens and it had something to do with Daniel Craig as he has some sort of Alien invention attached to his arm. The unique selling point of the film is that it is a hybrid genre. It is connecting two completely different worlds, the Western and Aliens. The other selling point is that it has some very well known actor starring within the film such as Harrison Ford and Daniel Craig. The target audience is probably middle aged men and possible late teenagers. It will also target audiences that have enjoyed Indiana Jones films and also James Bond films.

Music that they have used in the trailer is quite tense, this builds up the suspense for when the Aliens attack. It makes the audience feel that something is approaching and about to happen. They have decided to include shot types that show the characters emotion. Close ups and medium shot have been used frequently. A perfect example is when the camera zooms onto a close of the girl when the Aliens attack. They have also used high angles and low angles to show who has authority within the scene. The pace of the Trailer starts off quite slow and has parts speed up. Its quite jumpy so for example it speeds up and then goes back to an original pace. When the Aliens attack it scene speed up because the action is becoming more tense.

Dialogue has been used in the trailer. They have used snippets from the film that works well within the trailer even it is not the same scene. The dialogue is mainly from the main actors such as Daniel Craig and Harrison Ford. They have used a lot of special effects because it is a Sci Fi, they need to do this so that it makes it authentic for the audience. CGI has also been used. Credits were shown through the trailer, they were shown once a scene had finished. The main title came up at the end of the trailer, this is so that it is the last thing that the audience remember, the title, the most important bit.

Action Moodboard

I have created a moodboard for the action genre. This is because our teaser trailer will be of the action genre, therefore doing a moodboard gives ideas about the colours and types of shots we will try to include. All these pictures are related to the genre. They depict different styles throughout the action genre through the use of colours and the images included.

Die Hard Teaser Trailer

Die Hard is a poplular and well known action film. The teaser trailer uses many different techniques to reveal the genre of the film and entice the target audience to go and watch it.

There are many fast cuts jumping from scene to scene. This immidiatley suggests to the audience that this will be a high paced, edge of your seat action film. This will be something we will need to produce to make our teaser stand out in terms of being an action genre. The main actor Bruce Willis is introduced at the start. He is well known for doing action films, therefore fans of him are then likely to go and watch this film. We will not be able to include a proffesional actor in ours but we can portray the main actor in ours so it indicates to the audience that it is an action film.

We will have to use some of these techniques when producing our teaser trailer, so it immidiatley shows the audince that it is an action film.